If you're starting paid ads in 2026, the first question every business owner asks is: Facebook or Google?
Use Facebook/Instagram ads when your product is visual, impulse-driven, or you need to create demand — fashion, food, coaching, D2C.
Use Google ads when there is existing search demand — plumbers, dentists, B2B services, specific product queries.
Most growing Indian brands eventually need both. Start with whichever maps to buyer behaviour, prove ROAS, then expand.